Salcano — Showroom

Design project for Salcano's brand showroom. The entrance axis, display walls, digital screen arrangement and reception counter were treated within a single staging language.

In bicycle display the priority is to bring the silhouette of the product forward: illuminated niches set against a dark floor and ceiling separate the products from the background. Large screens placed between the display walls allow seasonal campaigns to be changed within the showroom.

The images are design studies produced before construction.